adaptiv .io and Apsalar Form Strategic Partnership to Provide Omni-channel Mobile Data Intelligence

Advertising news

• OpenAI marks arrival in Asia Pacific with opening of Tokyo office 16/04/2024
  To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.
• 40 Under 40 2023: Shu Wu, McCann Worldgroup 16/04/2024
  Shu Wu's transformative leadership led McCann Worldgroup China through unprecedented success, securing major clients and empowering diverse talents for the company
• Canva makes an unbelievably good presentation...and brand film in Japan 16/04/2024
  The work from UltraSuperNew taps iconic Japanese actors Takeshi Kitano and Gekidan Hitori in an suspenseful, funny and memorable hit that reinforces how Canva allows one to take care of business on their own.
• Why brands are leaning into spoofing film genres 16/04/2024
  Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.
• #CannesForAll returns to take two cohorts of diverse talent to Cannes Lions 16/04/2024
  Brixton Finishing School and DigiLearning Foundation are behind the initiative.
• EssenceMediacom's UK boss on why media should sit at the top table with creative 16/04/2024
  Kate Rowlinson explains how, one year after the merger of Essence and MediaCom, the GroupM agency is ready to break through.
• Bling bling: Exploring the landscape of luxury in India 16/04/2024
  From the boom of the middle class to the 'if I want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
• Lady Gaga’s latest Nurtec ad is out and fans have something to say about it 16/04/2024
  Lady Gaga talks about her personal experience with migraines in the latest Nurtec ad. However, her partnership with Pfizer has sparked backlash among some of her fans.
• Martech to form a larger part of Thai marketing spend: report 15/04/2024
  TOP OF THE CHARTS: Thailand's Martech Report 2024 finds the proportion of martech budgets to corporate marketing budgets to be 46% this year, up from 2023 levels.
• 40 Under 40 2023: Ruchika Gupta, Beam Suntory 15/04/2024
  An ambassador of female leadership, Gupta is building a team of thought leaders at Beam Suntory and inspiring them to achieve their highest potential.