Ad Retargeter AdRoll’s Got Mobile On The Brain

Retargeting and mobile. They’re not exactly peanut butter and jelly just yet, but AdRoll has plans. For the last 18 months, AdRoll, which began in 2008 focused exclusively on desktop retargeting, has been working to make its tech more relevant to advertisers looking for cross-screen opportunities. Case in point: the mobile app developer community. “[They’re] interestedContinue reading »
Via: AdExchanger

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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