Ad Fraud Needs to Be Tackled by Industry Leaders: Q&A with Erika Soliven, Sociomantic

strong>The GDPR is on everybody’s mind. But will it be effective in battling ad fraud? Erika Soliven (pictured below), marketing director, Sociomantic Labs, believes that the industry needs to take responsibility for the problem. In this Q&A with ExchangeWire, she calls for action on ad fraud – and more gender diversity in ad tech.

What are the most pressing concerns plaguing the industry today?

While GDPR is rumoured to be the next ‘ad blocking’ affair, set to rattle the industry, those prepping themselves […]

The post Ad Fraud Needs to Be Tackled by Industry Leaders: Q&A with Erika Soliven, Sociomantic appeared first on ExchangeWire.com.


Via ExchangeWire

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