One company has had the digital table to itself since Nevada legalized online poker for real money this year: Station Casinos, which introduced its Ultimate Poker site in late April to capitalize on the new freedom. The company has been eagerly pressing its advantage, with marketing that includes promotions for the site at Station’s 18 Nevada casinos.
The battle for at-home players will be joined Sunday, when Caesars Interactive Entertainment begins an ad blitz for its World Series of Poker site, or WSOP.com, which had a soft launch on Sept. 19. The campaign by independent shop Zambezi, of Venice, Calif., will include TV, radio, print, digital and out-of-home advertising as well as partnerships with Caesars’ casinos. Ads will emphasize the “whenever, wherever” availability of online play, as well as the unique advantages of playing at home.
In this TV ad below, for example, a man who struggles to conceal his facial expressions (or “tells”) finds relief at home, saying, “Online, I don’t need a poker face.”