SAN FRANCISCO – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, has been named a winner of a People’s Choice Stevie® Award for Favorite New Products in The 11th Annual American Business Awards ceremony, as well as a Silver Stevie® Awards winner in the competition at large. The company is being recognized for the introduction of Audience Propensities™, a portfolio of “big data” models, developed across 13 industries that enables marketers to more scientifically select media and more efficiently reach their intended audience. Audience Propensities is a key component of the Acxiom Audience Operating System (AOS) that debuts on September 24, 2013 at Advertising Week in New York City.
“We ultimately judge ourselves by the results our clients generate, so the fact that so many of them weighed in to express their support, in addition to the judges’ outstanding ratings, means a lot to us and is a confirmation that we are on the right track.”
“This is extraordinary validation of our hard work in providing innovative solutions that reinvent marketing and increase its efficiency,” said Scott Howe, Acxiom’s President and CEO. “We ultimately judge ourselves by the results our clients generate, so the fact that so many of them weighed in to express their support, in addition to the judges’ outstanding ratings, means a lot to us and is a confirmation that we are on the right track.”
The American Business Awards is the nation’s premier business awards program. The People’s Choice Stevie Awards for Favorite New Products are a feature of The American Business Awards in which the general public can vote for their favorite new products and services of the year. More than 3,200 nominations were entered and 20,000 votes were cast in 34 product categories this year.
The Stevie Awards adds to another recognition received by Acxiom, when it was recently ranked #16 on this year’s InformationWeek 500 – a list of the top technology innovators in the United States. Acxiom has appeared on the InformationWeek 500 for 9 of the last 10 years, and this is its second time in the top 20.
About Audience Propensities
Mined from a broad cross-section of data, the Stevie Award-winning solution, Audience Propensities, offers rich insight into potential spending, in-market timing, brand affinity, media consumption and shopping behavior, all tuned to specific vertical markets. While other big data analytics products or solutions focus on what was, Audience Propensities focuses on what is likely to be. The result is more effective marketing, higher profitability and a superior customer experience.
About the Win
“The People’s Choice Stevie Awards for Favorite New Products are one of the most popular features of The American Business Awards, because they complement the peer-review process of our awards competition with another means of validation for product concepts and performance,” said Michael Gallagher, president and founder of the Stevie Awards.
Details about The American Business Awards, the complete list of People’s Choice Stevie Award winners, and the list of all new product award finalists in this year’s ABAs are available at www.StevieAwards.com/ABA.
Acxiom is an enterprise data, analytics and software-as-a-service Company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.