Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success

Scientific analysis reveals that American audiences just want to be entertained LOS ANGELES – Ace Metrix, the leader in measuring the impact of television and digital advertising, released results of its analysis of yesterday’s Super Bowl LI ads, which revealed that this year, Americans overwhelmingly embraced lighthearted, relatable, entertainment over heavy emotion, messaging, and controversial […]

The post Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success appeared first on Ad Tech Daily.


Via Ad Operations Online

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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