Ace Metrix MOBILE HD 2.0 Application Delivers More Data Than Ever to Marketers on the Go

Blue Chip Client Base Reaps Benefits of On-Demand Advertising Effectiveness Data over Full Suite of Mobile Platforms

MOUNTAIN VIEW, Calif. – Ace Metrix, the new standard in television and video advertising analytics, announced the release of its second generation Apple iPad application, a key update to its Ace Metrix MOBILE® portfolio which has provided marketers with detailed ad analytics wherever, whenever they need it via the Apple iPad, iPhone and Android mobile devices.

“My team and I have instant access to the latest information on our ads and those of our competitors, allowing us to make real-time, informed decisions.”

“Our clients rely on fast, readily available data to make timely decisions – and that means delivering that data wherever they are and onto whatever device they have handy,” noted Peter Daboll, CEO of Ace Metrix. “Gone are the days where research was consumed and interpreted by a handful of consumer insights professionals and locked down in Excel® and PowerPoint®. Data is increasingly democratized and we are proud to be on the leading edge of that movement with our Ace Metrix MOBILE portfolio and specifically with the latest iPad release.”

The 2.0 release of the Ace Metrix MOBILE HD application for the iPad is a significant step forward in terms of usability, functionality and performance – drawing on the capabilities presented by iOS7 and the enhanced resolution of the current generation of Apple iPads. Specifically, this release features a completely redesigned user interface with enhanced gesture controls that enable clients to see more data on a single screen. Users have access to ad and brand level data including the Ace Scores, seven Persuasion and Watchability component scores and 90-day category and brand level normative data. Additionally, subscribers can do on-the-spot analytics with demographic data plus see rich voice-of-the-consumer verbatim responses in list and word cloud views with multiple word filtering options. New enhancements also include ad and campaign timelines, region of country comparisons and the ability to view multiple demographics in a single view. Subscribers receive breaking ad alerts and can watch the ads, see the scores and share ads and insights with colleagues via SMS, email and text options.

“With new restaurant ads breaking daily, the Ace Metrix MOBILE apps keeps me in touch and informed – alerting me when those new ads are available and giving me access to the data I need despite where my work has taken me,” said Brooks Deaton, Sr. Manager Brand and Consumer Insights of Denny’s. “My team and I have instant access to the latest information on our ads and those of our competitors, allowing us to make real-time, informed decisions.”

For a complete list of features and screenshots of the new release, visit the iTunes store.

The Ace Metrix MOBILE applications are free to Ace Metrix LIVE subscribers and available through the iTunes App Store and Droid Market.

About Ace Metrix LIVE

At the center of the Ace Metrix portfolio is Ace Metrix LIVE, a unique software subscription service that gives marketers, insights teams, and agencies access to the most robust and easy-to-use impact evaluation tool available. Marketers leverage detailed analytics to make better decisions about their creative, usually within 48 hours of a national ad’s debut, weeks before traditional research results arrive. Presenting thousands of data points for every ad, users can filter and sort data across any number of demographic, geographic, and ethnographic variables. Competitive context allows marketers to hold themselves and their agencies accountable to achieving both brand and category success. Data is available through the web interface, through Ace Metrix Mobile (with full-view applications for the iPhone, Droid, and iPad), and is exportable to Excel and other programs for inclusion in pre-existing planning tools and dashboards.

About Ace Metrix

Ace Metrix® is the new standard in television and video analytics, dedicated to delivering better, faster and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE® platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The Company is privately held and is backed by leading venture capital firms and industry leaders, including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures and WPP.

Follow Ace Metrix on Twitter for sustained insight: @Ace_Metrix.

Note: Ace Metrix®, the Ace Metrix logo design, Ace Score®, Ace Metrix LIVE®, Ace Metrix MOBILE® and Creative Lifecycle Management® are registered trademarks of Ace Metrix, Inc. Other trademarks are property of their respective owners.


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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