A New Metric For Publishers; Google First Look Is In Beta

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pay Attention The Economist and Financial Times have both introduced metrics that charge advertisers based on “temporal activity” (aka time on page, though it may sound like a brain function). Speaking with Mediapost’s Joe Mandese, several media agency execs throw their weight behind theContinue reading »

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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