A New Currency To Measure Audience Quality: qaCPM
AdExchanger |
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Gernert, CEO at Resonate. Over the past decade, digital marketers have relied on quantity-based measurement as a proxy for campaign performance. The volume of impressions, clicks and likes signifies… Continue reading »
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