A look back at top 15 acquisitions for 2016

2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul and content curation website Livefyre in one year. Of all the agencies, Dentsu Aegis Network had the busiest year in the region as the company went shopping for a few companies in India, Australia and China.

A trend that Digital Market Asia noticed was that ad tech and ecommerce companies were in demand while agencies looked to up their integrated media capabilities in 2016.

Here we look back at the top 15 big acquisitions for the year:

Adobe to acquire TubeMogul for $540 million

Alibaba acquires $1 bn stake in Lazada

WPP’s Xaxis to acquire Triad Retail Media

Dentsu Aegis Network acquires Perfect Relations Group in India

Adobe acquires Livefyre

Dentsu Aegis Network acquires Scorch in Australia

Glispa acquires programmatic native ad exchange Avocarrot

Dentsu acquires VeryStar in China to bolster brand commerce capabilities

Grey Group acquires Korean ad company Vinyl-I Co

Lion & Lion acquired by Septeni Holdings

Dentsu Aegis Network acquires majority share in NZ’s BC&F

Criteo to acquire ecommerce platform HookLogic

India’s ScoopWhoop acquires video streaming firm Touchfone Technology

Dentsu Aegis Network acquires India’s UI/UX design agency Fractal

Dentsu Aegis Network acquires WiTH Collective in Australia

 

The post A look back at top 15 acquisitions for 2016 appeared first on Digital Market Asia.

Via Digital Market Asia Mobile

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...