A DMP Is Only As Powerful As The Data Strategy Behind It

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. In recent months, the data management platform (DMP) has taken center stage as both publishers and marketers look to propel their organizations forward. PartContinue reading »

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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