First out is a nice website promoting the Polish beer Lech. The site gives you that summer feeling browsing through it (even if you don’t understand Polish )and includes some cool features as well - one of them is augmented reality. Check it out at http://lech.pl/nowakaledonia/
Also found this great use of augmented reality over at Adverblog: In the US Best Buy has just launched Best Buy in 3D, an augmented reality application that allows users to see in 3D the products advertised on the retailer weekly publication.
This brings a whole new dimension to augmented reality - e-shopping using this technology enables people to actually “feel” and “touch” the products - cool stuff!
Last but not least, a couple of really cool Flashmob’s promoting bounce.nu - enjoy:
Axe is known for doing pretty extensive campaigns using the latest technology. For the launch of AXE Darktemptation in Japan Axe created a ninety-day viral game competition: Participants hunted for chocolate-flavoured “Chocoman”, the CM character of AXE Darktemptaion, using their cell phones and competed with each other over the number of points accumulated to win the prize money. Have a look at this site for a full walk-through of the concept and the outcome: http://pieces.bascule.co.jp/2008/axechocoman/en/
And then on this Tuesday afternoon, what better than a couple of YouTube videos…
I always find myself smiling when watching this kind of videos. We have all seen the flash mob at New York Grand Central station. Now T-mobile and Belgian VTM has joined this fun kind of “happetising”:
)and includes some cool features as well - one of them is augmented reality. Check it out at http://lech.pl/nowakaledonia/
