After a bunch of great Twitter cases I found this really great case showcasing really clever use of social media integration (Like http://www.cph-ink.dk/?p=346 ):
MoMA and Facebook
MoMA in New York (The Museum Of Modern Art) launched this website to help visitors plan their visits at the museum. That really not that new, just another website right…? WRONG!
What makes this website really great is that it connects to your Facebook profile where you already have entered all your preferences, your lifestyle, your tastes etc. - It then scans your profile, analyses it and matches your preferences in the social network with the experiences currently offered at the museum.
In less than a minute you receive personalized recommendations on the stuff you shouldn’t miss which of course you can share on Facebook itself or on Twitter. You can save your customized visit plan and add or remove parts to refine it. Summer at MoMA it so simple yet so smart and well done - as the guys at Adverblog says - if there is a place that contains (almost) everything about you, why should you bother typing in information manually?
And why couldn’t and shouldn’t this setup be used by a lot of other clients - Universities could use the same approach to give students indications of what course to choose etc.
If it wasn’t for Twitter and social media as a whole grabbing all the headlines Augmented Reality would be the most talked about “technology” of 2008/2009.
While the roots of the technology have been around since as early as the 1990’s (remember VR games!) it’s only in the last 12 months has the interactive industry taken to it like moths to a flame. Below you will find some of the worlds biggest brands dipping their toe into “Augmented Reality”. Some are in it for the PR aspect others trying to find a useful application. Many just to satisfy their need to do something new.
The technology has it’s limitations though. Not only do you need a web cam but also a printer to activate it. Add to that one requires a download and installation of an application you cut your potential audience down considerably.
Follow this link and have a look at 35 great examples of Augmented Reality over at Bannerblog.
Also have a look at http://www.metaio.com/ - a pioneer company in the area of augmented reality technology, that develops software products for systems driven by visual interaction in both real and virtual worlds. They produced this cool in-store installation for LEGO in Disneyland Orlando:
Also have a look at this cool Mobile augmented reality case from Fanta:
