To start of the week, two great blog posts…
One describes very much the truth about how most Client/Agency relationships. The other gives an indicator on how people perceive advertising.
You can read the two blog posts here:
Have a great week! 
Sites such as Trendrr and Trendpedia has been around for some time, but now Edopter enters the scene with a new web tool that allows users to discover, browse, and track emerging trends. Perhaps more important, site members can also create, and perpetuate buzz around, new trends through what the site calls “social trendcasting.” Not only does Edopter encourage regular people to become early adopters, but it also provides them with an opportunity to attain scalable bragging rights for having discovered “the next big thing.” Users are awarded base “points” for launching/posting a trend, and additional points are awarded based on its subsequent buzz factor. Eventually, Edopter points will be redeemable for “exclusive gear and opportunities from the hottest brands,” but until then, they’ll just go towards improving one’s cyberstatus. http://www.edopter.com/
Another site that’s pretty trendy is Weardrobe. This site is a forum for street style savvy fashion to connect with each other and share pictures of their outfits. Users tag clothing items with article, color or brand so that others can see all the different ways it’s been worn. Each person’s repertoire of garments is represented as an icon on virtual shelves. For example, someone might be looking through your shelf and see that you have a bright yellow cardigan; interested to see how you pulled that off, they can click on the icon to pull up all the photos of outfits it was included in. Users can also post comments and questions under each picture. While the site will probably be more fun and useful when it has more members, it’s gaining attention from the online fashion community. http://weardrobe.com/.
Google reportedly has a patent pending on a technology that will be able to rank the most influential people on social networking sites. Data tracked would include how frequently people post things on others’ profiles and how successful someone is at getting friends to read or watch something.
The technology is called FriendRank or actually “NETWORK NODE AD TARGETING” in the patent application, but has already been dubbed FriendRank or FriendRank ala PageRank. Filed on December 29, 2006, Google has been tweaking this Friend Rank algorithm for quite a while. Google describes this in the patent as:
“1. A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements at the profiles of one or more members in the identified one or more communities.“
Needless to say, if this happens, it could change the way marketers leverage social networking sites. Read more about the technology and it’s impact at: http://www.keywebdata.com/?p=128
An alternative to Google Reader, Blog Lovin’ is a new service that makes following favorite blogs even easier. Using a more simplified platform than the typical blog reader service, Blog Lovin’ has become especially popular in the fashion blog category, with many bloggers recently noting they’ve made the switch.
Users choose which blogs they wish to subscribe to, with all new entries compiled in one easy to-read location that many have compared to reading a customized magazine composed exclusively of one’s favorite content.
It´s really easy to sign-up and you can start pickin’ or entering your favorite blogs in a couple of seconds. Right now you also got the option of getting mails automatically sent to you when there are new postings on your selected blogs - in the future I would love to see a RSS functionality implemented So what are you waiting for - follow CPH-INK with bloglovin´
