HubSpot has just compiled 27 statistics, soundbites, and slides from a variety of sources, including marketing thought leaders and research institutions.
The Social Media presentation includes 27 slides on:
See the report online here or download the entire presentation as a PPT file or PDF file for your own use.
Pretty cool idea for marketing campaigns in the future (however an old concept: http://www.somewhatfrank.com/2006/11/likecom_leverag.html):
Not that much to say - just a really nice graphical overview of the users on Social Media:
Source: Ethan Bloch, Flowtown
Google launched Google Ad Innovations end of March - a sort of a Google Lab, but this time for its many advertising products that it is currently experimenting on. Google Ad Innovations will showcase Google’s latest idea around advertising technologies.
Google Ad Innovations currently has several new advertising products that Google may or may not release in the future. You will among other things find the recently announced Search Funnels for AdWords, which are sets of reports that describe the ad click and impression behavior on Google.com that result to conversion for ad campaigns. You can find out more information about Search Funnels, as well as watch a video walkthrough of the new product etc.
Check out the Google Ad Innovations site for more info on advertising-related products categorized into search, display, mobile and measurement: Google Ad Innovations
Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers to sign up.
The micro-blogging site’s new ad model will allow advertisers using Promoted Tweets to have their ads displayed at the top of some Twitter.com search results pages. While the Tweets will be labelled as ‘promoted’ it will first be sent as an organic tweet to users following that brand, if users don’t interact with the ad then it won’t be displayed again. Users will be able to interact with the Tweet by replying, retweeting, and favoriting.
Read more here: nma.co.uk and here: brandrepublic.com
Most online publishers already know instinctively that a slow-loading website isn’t a good thing. After all, who has the time to browse around a website on which pages take forever to load? Not a lot of people in today’s fast-paced world.
Google knows that, and after it dropped a hint late last year, has followed through on its plans to incorporate website speed into its ranking algorithm.
A post on the Google Webmaster Central blog explains:
Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs.
Common sense stuff to be sure, but that said, it’s worth pointing out that it’s probably not advisable to fret over your website’s performance and hosting setup if your website generally performs well. That’s because website speed is still a minor ranking factor:
While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point.
Nonetheless, in the highly-competitive world of SEO, any opportunity for gain will be of interest to publishers and SEOs.
Full story here: Econsultancy
