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4As CEO Marla Kaplowitz On Repairing Agency-Client Trust And Getting Back To Growth | Copenhagen INK

4As CEO Marla Kaplowitz On Repairing Agency-Client Trust And Getting Back To Growth

When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year ago, a scathing report about agency rebates had just dropped from the Association of National Advertisers (ANA). “There was an erosion of trust when that happened,” Kaplowitz said. “Everyone was guilty without any sort ofContinue reading »

The post 4As CEO Marla Kaplowitz On Repairing Agency-Client Trust And Getting Back To Growth appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.