44% of Marketers Say They Have a “Basic” Level of Audience Management Maturity, New Merkle Study Finds

New report features original research on audience sourcing and management among enterprise marketers COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has released the State of Audience Management Maturity Report in collaboration with MarTech Advisor. The report features original research and insights into the predominant tools used today for audience sourcing and management. […]

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.