3scale Releases Comprehensive eBook About “Winning in the API Economy”

Book delivers detailed guide to APIs;
Release Timed to Sync with API Strategy and Practice Conference in San Francisco

SAN FRANCISCO, CA – Software is creating a new business reality—the increasing automation of processes, transactions, and distribution across every industry and organization. This shift is to not only leverage software but also expose software interfaces to others—internal developers, partners, customers and the world at large. The result is a transformation for individual businesses and heralds a new global business reality—the API Economy.

As this new economy booms there are many things that companies need to learn in order to succeed. To help ease the API process, 3scale, the San Francisco and Barcelona-based API Management solutions provider, today released a comprehensive eBook about APIs entitled “Winning in the API Economy.” The book is available for download free at http://www.3scale.net/api-economy/ebooks/

Featuring commentary and insights from 3scale’s management team, “Winning in the API Economy” delivers a roadmap for using APIs to advance a business. The book is designed for any business leader who is in charge of software strategy, or is contributing to it, and is looking to bring their organization gains through efficiency and new market opportunities. Many of today’s internal and external IT challenges, from the evolution of platform strategies, to accommodating mobile distribution channels and others, have common roots in the need for a sound API strategy for supporting software systems.

“This book will appeal to leaders across multiple industries as software is becoming an indispensable part of almost every process, and software’s interfaces have the potential to drive a great deal of positive change,” said Steve Willmott, CEO of 3scale and author of “Winning in the API Economy”.

“With the API industry expanding so quickly, it is important for organizations to understand the impact that APIs can have on their business and learn about how they can use APIs to grow their bottom line. ‘Winning in the API Economy helps make the world of APIs accessible through easy-to-understand examples and strategies.”

“’Winning in the API Economy is a timely and valuable API resource,” said John Musser, founder of ProgrammableWeb. “The eBook combines great real-world case studies with clear explanations to give the reader an ‘API roadmap’ to guide them into this rapidly changing world.”

The release of “Winning in the API Economy” is timed to coincide with the start of the second edition of the API Strategy and Practice Conference (http://apistrategyconference.com) taking place at the Parc55 Hotel, located near Union Square, in San Francisco, California from October 23 – 25, 2013. The event is one of the largest conferences ever dedicated to APIs. The program includes top speakers from leading companies such as Netflix, PayPal, Box, IBM, Walgreens, Fitbit, Mulesoft, WS02 and many others.

Winning in the API Economy” features chapters including how software drives modern business, new business opportunities presented by APIs and five ways that APIs can drive success. In addition, the eBook provides real-world examples of how leading companies have used APIs and the innovation that led to success.

About 3scale:
Founded in 2007, 3scale provides a Plug & Play SaaS API Management platform and infrastructure enabling developers and companies to securely open, control, manage, operate and monetize their API to 3rd parties (e.g. developers, business partners, etc). 3scale’s API Management solution is flexible, secure and web scalable enabling the distribution of a company’s data, content or services to multiple devices or mobile/web applications as well as the productization of its APIs. For more information visit www.3scale.net

For more information, or a code to download a free copy of “Winning in the API Economy” please contact:

Glenn Mandel
Escalate Communications


Via Ad Operations Online

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.