3-D Printing Firm MakerBot is Droga5’s Newest Client
Three-D printing is all the rage, but until now, most of the experimenting that’s been done in the space has come from professionals, hard-core DIYers and brands.
Enter Droga5. The New York agency has been tapped by MakerBot, which manufactures the technology, to work on communications and advertising.
A big part of the goal, said Droga5 Vice Chairman Andrew Essex, will be positioning MakerBot’s products as accessible to the average consumer rather than being confined to the realm of companies and professional users. “We’re going to be focusing on the communications to articulate the point to people that this is now a consumer product,” he said.