3-D Printing Firm MakerBot is Droga5’s Newest Client

Three-D printing is all the rage, but until now, most of the experimenting that’s been done in the space has come from professionals, hard-core DIYers and brands.

Enter Droga5. The New York agency has been tapped by MakerBot, which manufactures the technology, to work on communications and advertising.

A big part of the goal, said Droga5 Vice Chairman Andrew Essex, will be positioning MakerBot’s products as accessible to the average consumer rather than being confined to the realm of companies and professional users. “We’re going to be focusing on the communications to articulate the point to people that this is now a consumer product,” he said.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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