Bidstack Announces New Senior UK Hires
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, senior director of global agency partnerships and Charlotte Cook, account...
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, senior director of global agency partnerships and Charlotte Cook, account...
Following the discussion at ATS London 2019 on why brand marketers need to invest in mobile, ExchangeWire speaks to Cristina Constandache (pictured below), Chief Revenue...
Does behavioral advertising actually bring in significantly more revenue for publishers than contextual advertising? That question, hotly debated by privacy advocates, academics, publishers and advertisers,...
OpenAP, the TV advertising and analytics joint venture between Viacom, Fox and NBCUniversal, released on Tuesday its first commercial product, called the OpenAP Market, a...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
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