Havas CEO Yannick Bolloré: ‘My Competitors Got It Wrong’
Havas isn’t facing the same pressure to grow as other holding companies are. The privately-held agency network, owned by French media mogul Vincent Bolloré’s family...
Havas isn’t facing the same pressure to grow as other holding companies are. The privately-held agency network, owned by French media mogul Vincent Bolloré’s family...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMath partners with...
During the past few years, we have seen a massive shift in user behaviour within the tourism industry, primarily driven by increased usage of smartphones...
Major multinational advertisers are increasingly satisfied with the performance of their response activity, designed to drive consumers to take action or purchase but give much...
Publicis Sapient, the digital business transformation hub of Publicis Groupe, has appointed John Maeda as Chief Experience Officer. The selection of Maeda, one of the...
Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, has appointed Lua Tran as Director of Xaxis Vietnam, where she will be responsible for...
At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) – Google’s answer to privacy-safe attribution – despite...
It was only a matter of time. U.K. data protection authority the ICO has investigated how the ad tech sector still uses personal data for...
Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP provider is reimagining what enterprise...
More