The Golden Ticket to Targeting Success in 2019
Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment doesn’t go to waste may be...
Monthly Archive: juni 2019
Taptica International Rebrand Reflects Video Advertising Leadership; Bidstack Reveals Results of Independent Study by Lumen Research
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taptica International rebrand reflects video advertising leadership; Bidstack...
Longer Privacy Policies Are Better – And Other Surprising Takeaways From The FTC’s PrivacyCon
Privacy protection isn’t a tick-the-box exercise, and so policymakers need to think outside the box. At the Federal Trade Commission’s annual PrivacyCon event in Washington, DC, on Thursday, the agency...
Media Sellers Must Evolve To Gain Deeper Understanding Of Their Audiences
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business...
Comic: Big Tech Policy Proposal
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Big Tech Policy Proposal appeared first on AdExchanger. Via: AdExchanger
Hearst is finding success in YouTube, and is pouring more resources into programming
In a sign of the times, Hearst is basing its video strategy around YouTube. YouTube has fueled much of Hearst Originals’ video revenue growth over the past two years, in...
SE Asians most likely to be delighted with automated customer experiences
Consumers in Southeast Asia are among those most likely to be delighted by completely automated interactions with a company, according to Adobe’s latest research. While personal service is still expected...
Malaysian Airlines ‘balik kampung’ spot brings families together
Reprise Digital Malaysia devised a unique ‘balik kampung’ (homecoming) campaign with client Malaysian Airlines Berhad for the festive Ramadan/ Raya period. The two-part campaign launched with the release of a...
Marriott partners with CNN to inspire global travellers through new digital content
Marriott International has partnered with CNN International Commercial (CNNIC) for a new digital initiative on CNN Travel which offers audiences an unparalleled travel insight into Asia Pacific’s 14 most desirable...
Havas Creative names new National Creative Director for India
Havas Group India has strengthened its leadership in India with the appointment of Ravinder Siwach as National Creative Director for Havas Creative, effective immediately. In his new role, Siwach will...
Taptica International Rebrand Reflects Video Advertising Leadership
Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one...
The Promise of Programmatic: Q&A with Steve Wing, Rubicon Project
In this Q&A, Steve Wing (pictured below), managing director, UK, Ireland and Nordics at Rubicon Project, industry veteran, and runner up for Ad Tech Personality of the Year 2018, speaks...
OMD names APAC Chief Strategy Officer
OMD has elevated Gavin Gibson to the role of Chief Strategy Officer for Asia Pacific. Previously the National Chief Strategy Officer for OMD Australia, Gibson will join the OMD regional...
Harvard professor Tarun Khanna joins InMobi Group Board of Directors
The Board of Directors of the InMobi Group has appointed Harvard Professor Tarun Khanna as an independent director of the firm. “We are very excited to have Tarun Khanna join...
Lisa Glasgow joins Geometry HK as ECD
Geometry Hong Kong has finally found its perfect match and is proud to announce Lisa Glasgow as the ECD of Geometry Hong Kong. Glasgow’s career started in Hong Kong 25...
Vietnam Airlines, Qualtrics partner on customer experience insights
Vietnam Airlines is now using Qualtrics CustomerXM as part of the company’s efforts to create a more robust and tailored customer experience for its 22 million annual passengers. With Qualtrics...
