Foursquare Acquires Placed From Snap, Raises $150 Million
Placed has found a new home. Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of...
Placed has found a new home. Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of...
Updated at 11:50 EDT Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, following a two-month...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: SpotX earns independent...
Mark Zuckerberg has four top priorities for Facebook in the year ahead – but stepping down as chairman of the board ain’t one of them. At...
As Amazon has shifted the burden of controlling counterfeits and unauthorized sellers on its marketplace to brand owners, a secondary role has cropped up around...
Digital advertising, particularly programmatic, has revolutionised how ads are served and enabled the collection of data on a scale that would seem scarcely believable just...
Experienced Digital Media Executive to Accelerate Company’s Global Business Development LOS ANGELES — Global advertising technology leader, The Trade Desk (Nasdaq: TTD), is pleased to announce...
Identity and data compliance are two of the most prevalent issues within the digital ad industry in 2019, with organisations both large and small having...
On May 25th 2018 the data management landscape in the European Union shifted permanently with the enforcement of GDPR, aimed at promoting user privacy and...
As marketers gain access to an increasingly large repertoire of tools, post timings still remain a tried and true, cost efficient method of maximising reach....
The directors of WPP AUNZ has appointed Jens Monsees as Chief Executive Officer and Managing Director effective October 1, 2019. Mr Monsees will join WPP...
LEWIS, the global integrated communications business, has been appointed as the regional social media Agency of Record for global technology company Epson in Southeast Asia,...
LinkedIn is buying Drawbridge. The acquisition was announced quietly on Tuesday via a mere mention buried in a blog post, and the deal price was...
By the 2028 Summer Olympics in Los Angeles, NBCUniversal believes it’s “within reason” that all TV will be delivered through an internet connection, said its...
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, senior director and global...
Asia-Pacific is proving its massive appetite for all things mobile. The region saw significant growth in terms of consumer’s app usage, which has led to...
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