Uplift Modeling Can Reveal Alternative Paths To New Customers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Chance To Serve The buy-side ad tech company Adform announced an investment on...
IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was...
Annual study analyzes thousands of video campaigns for key trends, including surges in personalization and engagement NEW YORK — Innovid, the world’s leading connected tv...
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