NBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The...
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign for the STXfilms movie “The...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Taptica Acquires RhythmOne;...
At the end of 2018, U.K. news publisher The Telegraph hit 3.5 million registered users, beating its 3 million target for the year in August....
During military service, mornings began with a mandatory shave, using cold water and a first-generation razor from Gillette. There was no better preparation for the...
Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest...
IAB Australia has detailed its plans to conduct a full review of audience and cross media measurement. The project, known as the Future of Measurement...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/02/2019
Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that...
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