A Fresh Take on Header Bidding Will Mark the Way Forward in 2019
Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and agencies, it promised to make...
Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and agencies, it promised to make...
What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or tap aggregated e-commerce sites to...
Analytics Intelligence partners with Tealium to provide frontline business users with a simple and effective way to standardise, enrich, distribute, and activate customer data in real time...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/01/2019
Reddit is expanding the types of ads it offers marketers, hoping its latest product, cost-for-click ads, will woo a different sort of advertiser onto its...
The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100 global brands. “The business is...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8% YoY in Q4 2018 –...
I made a number of predictions at the start of 2018, and all of them featured in an industry marked by rapid change: agency holding...
Tailor your style – a campaign by Raymond, presents a narrative of the art of fine tailoring, reviving the rich legacy of aesthetic perfection. Raymond...
After a highly competitive pitch, Hawaiian Airlines has appointed whiteGREY as its selected agency partner of choice, to support its overall marketing strategy throughout Australia...
The momentum at VMLY&R Melbourne continues, following the agency’s appointment of highly awarded Creative Director Robyn Bergmann. Ms Bergmann will partner with James Wills, who...
Sinclair Broadcasting Group is already one of the most prominent providers of local programming on traditional TV. Now, the company wants to extend into streaming...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 29/01/2019
Facebook says it’s building an external independent board with authority to rule what kind of posts are permissible on the social network. It’s an attempt...
Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior Speed, Scalability and Reach Across OpenX Exchange Los Angeles, CA – OpenX announced...
New to The Wires 2018, the Ad Tech Rising Star award celebrates the unsung heroes within the ad tech industry. We speak with this year’s...
iFiber’s CEO Shaharin Saman aims to disrupt the Malaysian fixed fibre broadband market with his Open Access business model. Via DNA
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