S4 Confirms It Wants MightyHive As Its Second Agency Acquisition
Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after it paid $350 million for...
Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after it paid $350 million for...
About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic...
GroupM and Magna both released global advertising spend forecasts Monday with very different findings. GroupM lowered its ad spend growth forecast for this year from...
When it comes to advertising, marketers are always looking at more ways to understand the consumer. According to Richard Shotton, author of the book The...
Phablets are especially popular in Southeast Asia, where almost three-quarters (73 per cent) of devices used are large-screen mobile phones, according to new figures by...
whiteGREY has appointed highly experienced leader and strategic marketer Katie Firth to the newly created position of National Managing Director, based in Melbourne. Most recently...
Omny Studio, creators of the on-demand audio publishing platform for broadcasters and enterprise podcasters, has entered into an agreement with Rubicon Project, the global exchange...
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