OTT is Going to Remake the Entire Ad Tech Industry: Q&A with Ari Lewine, CSO, TripleLift
The future is bright; the future is ad tech. Ahead of taking the stage at ATS London on Monday, 10 September, where he will join a panel to discuss why...
Daily Archive: september 7, 2018
Digiday Research: European publishers use distributed video for audience generation over revenue
When it comes to distributing videos on social platforms, European publishers see it primarily as a way to build audiences than to generate ad revenue, according to a Digiday survey....
Mobile app eCPMs up 11% year-over-year: Study
Mobile ad spend has increased by 25 per cent year-over-year in Q2 and is intensifying worldwide, according to the latest report by PubMatic. The report also highlights mobile app advertising opportunities – driven by PMP...
JWT Sydney bags the Department of Foreign Affairs and Trade account
The Department of Foreign Affairs and Trade (DFAT) has appointed J. Walter Thompson Sydney to lead and develop a new brand strategy for Smartraveller, the Department’s travel advisory and consular...
Mindshare launches blockchain pilot on the Zilliqa platform
Mindshare, the global media planning and buying agency that is part of WPP, together with Zilliqa, the blockchain platform, are building a programmatic alliance on blockchain designed to explore the...
OYO hands integrated media mandate to Havas Media
Havas Media, India has bagged the integrated media duties of OYO, South Asia’s hotel chain with presence across India, China, Malaysia and Nepal. The account will be handled out of...
Podcast Upfront 2018: Networks Get Numbers To Back Up Their Shows
If there’s one takeaway from the IAB’s fourth annual Podcast Upfront in New York City on Thursday, it’s that richer measurement has made podcast advertising more enticing to ad...
Why Google And The IAB Europe Haven’t Been Able To Resolve Online Consent
The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a protocol for collecting consent and conveying it to intermediaries for...
The Big Story: New Faces In Challenging Places
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to...
