Connected TV: The Key to the Cross-Device World
Connected TV is shaking up the advertising world. In the last five years, there’s been an increase of 100 million CTV sets every year, globally. And in the UK, it’s...
Daily Archive: september 6, 2018
Branch, a Facebook mobile measurement partner, buys Tune mobile attribution biz
Branch, a four-year-old company that in February became Facebook’s first new mobile measurement partner since 2013, is acquiring the mobile attribution business of Tune, which was once penalized by the...
