How the California Consumer Privacy Act Aims to Put an End to the Data Wild West
Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected – it rather depends on who you ask. However, what it has...
Daily Archive: september 4, 2018
‘Management thought media buying was just about saving money’: Confessions of a marketer
Pressure to expand margins means that not every agency will play nice with in-house media buying teams. In the latest installment of our Confessions series, in which we exchange anonymity...
Mark Read appointed as WPP CEO
WPP plc has appointed Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive Director with immediate effect. Roberto Quarta, Chairman of WPP,...
IPG Mediabrands aligns with plano to save sight
IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has today announced a regional pro bono collaboration with plano. The young health-tech company launched late last year with...
Redoxon’s new campaign shows how 100,00 germs go viral in 25 feet
Bayer’s Consumer Health’s product, Redoxon® Triple action has teamed with regional agency partner J. Walter Thompson Singapore to demonstrate the ultra-rapid spread of viral germs at close proximity, with an...
PHD India strengthens leadership in Delhi
PHD India has strengthened its leadership team in Delhi to accommodate the demands of fresh growth from North India, including the appointment of Vivo’s digital mandate earlier this year. The...
