Rethinking Native Advertising: Why It’s More Than Another Format
By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement is relevant to the consumer...
By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement is relevant to the consumer...
There is some big news coming out of Brazil at the moment. The Brazilian government has sanctioned a law that defines data privacy regulation, with...
Brands which invest in experience transformation across people, processes and technology, achieve superior business performance, according to a new study by Adobe. The study found that...
OMD has strengthened its leadership team in China, having promoted Kevin Mann to General Manager of the network’s Guangzhou office, while Samantha Jahnke (pictured) has...
Earlier this month, Hong Kong residents learned about KAYAK, the all-in-one travel search engine that empowers users to search and compare hotels, as well as...
Global performance marketing agency Merkle, part of Dentsu Aegis Network (DAN), has acquired Amicus Digital, Australia’s independent specialist in Salesforce Marketing Cloud. Amicus Digital’s team...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
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