Will Mark Read Run WPP Any Differently Than Martin Sorrell?
WPP is set to knight its new CEO. Multiple publications Tuesday reported that as early as next week, the holding company is set to name Wunderman and WPP Digital CEO...
Monthly Archive: august 2018
DoorDash Blends Brand And Performance To Deliver The Marketing Goods
When DoorDash partnered with The Cheesecake Factory in December to give away 10,000 free slices of cheesecake, the food delivery app set up a cross-functional war room to deal with...
Digiday Research: Publishers turn to retailers to sell their products
As publishers get more serious about generating commerce revenue, they’re looking beyond simply adding affiliate links to their pages. Many have taken steps to create their own online store through...
Facebook Watch goes global
Facebook Watch, the video content platform by Facebook, is now available globally. “Today we’re making Facebook Watch available everywhere — giving people around the world a new way to discover...
PropertyGuru Malaysia targets first home aspirers in new spot
With home affordability a hot topic amongst Malaysians, FCB Kuala Lumpur’s new campaign for PropertyGuru Malaysia focuses on a simple yet powerful goal: helping first home aspirers purchase the homes...
Blue Ant Media launches Makeful HD on StarHub TV
Blue Ant Media, an international content producer, distributor and channel operator, its homegrown lifestyle specialty channel, Makeful HD, will make its debut in Asia via StarHub TV in Singapore on...
SilverPush sets up base in SE Asia
SilverPush said that it will solidify its position in Southeast Asia as part of its efforts to raise its service offerings in one of the company’s key markets. The venture...
Twitter exempts media companies from rules on political ads
Twitter has given news organizations a pass from its new rules on issues-based advertising, which means publishers like The New York Times and USA Today won’t have to register as...
The Case for the 20% & Independent Ad Tech in a Consolidated World
Is independent ad tech on the wane? Its most vocal champion, Brian O’Kelley, is now a paid employee of AT&T. His company, AppNexus – for the best part of ten...
VideoAmp’s Ross McCray: Tidying the Mess Of Cross-Screen Video Planning And Measurement
TV and video planning and measurement is a fragmented mess. Buying and selling video inventory across platforms can create a headache for everyone involved, not to mention a mountain of...
Amazon Tries Ad Supported Video; Big Pubs Seek New Revenue Streams
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of MuleSoft And Metallica “Nearly universal euphoria.” Those are the words Salesforce co-CEO Keith Block used on the company’s...
S4M to Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco
NEW YORK – S4M, a leading mobile programmatic platform, announced its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be...
Podcast: Who Measures The Measurers?
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Sometimes an old institution gains new relevance. Take the Media Rating Council (MRC)....
Using Data Science to Understand the Quantity & Diversity of YouTube Content
Data science has increasingly been at the forefront of developments in advertising and marketing technology; and with very good reason. In the video space, data science is a crucial element...
Weekly Focus: Google Rebrands Payment App in India; Expansion Plans Underway
This week, Google has unveiled a rebranding of its digital payments service and plans for further expansion of the platform in India, where consumers have made more than 750 million...
Alex Khan heads to Smaato as APAC MD
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, made two key strategic hires to manage their expansion in the APAC region. Alex Khan will serve...
