Havas Data Chief Nate Woodman Pushes Measurement To The Fore
According to Nate Woodman, the new chief data officer for Havas, the media agency’s job is all about controlling data flows. “How do you take...
According to Nate Woodman, the new chief data officer for Havas, the media agency’s job is all about controlling data flows. “How do you take...
After months of speculation about how GDPR will change programmatic, the deadline for compliance has finally come (and gone). The Media and Marketing Privacy summit,...
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Retailers Know Too Much; CRM Battling for Budget; and...
Artificial intelligence (AI) adoption is relatively modest across large enterprises, but marketing and sales organizations are embracing the technology most quickly. Forty-six percent of companies...
Facebook this week announced long-awaited news shows for its “Watch” video section, which is a step forward in the battered Facebook-publisher relationship. Facebook is paying...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/06/2018
Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad...
New capabilities allow SMBs to manage and optimize their search campaigns on Bing, as well as Google AdWords, dramatically increasing revenue and campaign performance PRINCETON,...
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