Roku Video Ads Are 67% More Effective Per Exposure Than Linear TV Ads, New Study Finds
Applebee’s, H&M, McCormick and Truvia Saw Measurable Ad Recall, Brand Lift from OTT Campaigns SAN FRANCISCO – Video ads on the Roku OTT platform are...
Applebee’s, H&M, McCormick and Truvia Saw Measurable Ad Recall, Brand Lift from OTT Campaigns SAN FRANCISCO – Video ads on the Roku OTT platform are...
At the Digiday Media Buying Summit in March in New Orleans, we sat down with 63 media-buying executives to learn about advertisers’ media transparency fears....
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysia Tops...
This week, the spotlight is on Alibaba Group’s plans to use blockchain to better monitor and manage supply chains, kicking off a pilot in Australia...
I shared a spoof video last week about a girl who is freaked out because her new boyfriend didn’t use any form of social media....
WPP’s reported revenue for the first quarter is down 4.0 per cent at £3.555 billion while the reported revenue less pass-through costs down 5.1 per...
The internet has gradually evolved towards self-expression and social interaction, where adolescents indiscriminately indulging in information exchange has bred to a hunting ground for cybercriminals....
WhatsApp’s co-founder Jan Koum is leaving Facebook a few months after the other co-founder Brian Acton left late last year. Mr Koum said in a...
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