Network Communication Capabilities Compromise Gamer Experience: Q&A with PacketZoom
With a surge in popularity of multiplayer games, it comes in tandem with a number of challenges, not least of all with mobile app communication...
With a surge in popularity of multiplayer games, it comes in tandem with a number of challenges, not least of all with mobile app communication...
Fraud in the advertising sector is nothing new, but awareness is on the rise. According to a new study in the first quarter of 2018,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 31/05/2018
Google is plugging into streaming music services like Spotify and Pandora to deliver audio ads. On Wednesday, the company announced that it’s supporting audio ads...
As many expected, former WPP Group CEO Martin Sorrell isn’t quitting without a fight after being boxed out of his company in April. Sky News...
Effie Index recognises companies that are most effective at delivering business results for clients NEW YORK & LONDON – WPP (NYSE:WPP) has been ranked as...
Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of in-app video ad vendor Receptiv...
Varick Media Management said Wednesday that former Xaxis executive Paul Dolan will join the company as its first-ever CEO. Varick, launched in 2008 as one...
The Malaysian fintech scene needs more supportive regulation to thrive say panellists at the recent Cyberjaya Startup Summit. Via DNA
Ranked 79th, it’s China’s only company to be featured in the global list. Via DNA
At the Digiday Hot Topic: GDPR event in May in London, we surveyed 22 companies on what metrics they are examining to gauge the effect...
Bingeing on Netflix boxsets, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year of...
The extent of ad fraud – which was forecast to cost brands $16.4 billion globally in 2017 – confirms just how crucial it is for...
Australian beer brand, Hahn, launched a new brand platform this week; ‘Hahn – Now You’re Talking,’ positioning itself as the beer that celebrates conversations between...
IPG Mediabrands, the global media arm of Interpublic Group, has appointed Ben Poole as Managing Director for Reprise Asia-Pacific. Reprise is IPG Mediabrands full-service digital-first...
With so many consumers to talk to, retailers need to ensure that they personalise their messaging to each every shopper. In this piece, Aaron Masih (pictured...
Digital ad spend is at an all-time high, and so is fraud, writes Asaf Greiner, CEO and co-founder, Protected Media, exclusively for ExchangeWire. Are brands reluctant...
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