How Del Monte Uses Amobee To Track Shopper Audiences
Because it can take a month or more to tie digital media to offline purchases, CPGs like Del Monte are used to relying on proxy...
Because it can take a month or more to tie digital media to offline purchases, CPGs like Del Monte are used to relying on proxy...
Most marketers know that pixel-based tracking faces increasing challenges as a measurement methodology. As some browsers implement third-party cookie management policies that impede or limit...
The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by fraud, brand safety and transparency...
Marketers taking a conservative approach to brand safety are pulling back from buying the long tail to minimize their exposure to fraudulent, non-viewable and brand-unsafe...
Personalisation and customer experience have always been paramount in the luxury sector. However, with the shift to e-commerce affecting this space as much as any...
At the Digiday Media Buying Summit last month in New Orleans, we sat down with 63 media-buying executives to learn their biggest concerns about the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Local SMEs need to change their mindsets or risk getting left behind. Via DNA
Two new Nokia phones make a splash with a focus on value. Via DNA
VML Singapore has been appointed by BANDAI NAMCO Entertainment Asia Pte. Ltd. as its creative agency for their first-ever regional brand campaign. A global publisher...
UM, the full-service marketing and media agency network of IPG Mediabrands, has appointed Joshua Lowcock as global brand safety officer, reporting to UM Global CEO Daryl...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 11/04/2018
A collection of watchdog groups has done the impossible: They slowed down DJ Khaled’s brand plugs on social media, at least for alcohol. The hip...
Healthcare specialist agency Ogilvy CommonHealth Australia, has promoted Kristina Luburic to the role of General Manager, Ogilvy CommonHealth Australia. Previously Director of Medical Communications, Ms Luburic...
M&C Saatchi Worldwide is strengthening its presence in India with the acquisition of the agency, Scarecrow. Mumbai will be M&C Saatchi’s second office in India; its...
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