24 Hour Fitness Markets Mindset, Not Just Amenities
24 Hour Fitness is trying to transform into a brand that customers will consider even outside of the gym. “The goal is to keep people...
24 Hour Fitness is trying to transform into a brand that customers will consider even outside of the gym. “The goal is to keep people...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom...
BW Businessworld and Digital Market Asia hosted the third season of DainikBhaskar.com presents India’s Top Digital Planners at MTV Flyp in Mumbai on April 28,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/04/2018
T-Mobile U.S. and its German owners are advancing toward a long-awaited telecommunications union that would value merger partner Sprint at about $24 billion, according to...
Recruits Rubicon Project, Hearst Digital Media and Publishers Clearing House executives NEW YORK, NY — TripleLift, the world’s largest native advertising platform, announced the expansion...
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Viewability Record in UK; IAB Tech...
At the Digiday Retail Summit in February in Austin, Texas, we sat down with 53 retail executives to learn how they’re employing subscriptions, addressing customer...
The following is a guest contributed post from YouAppi Chief Revenue Officer, Leo Giel. Reaching the right audience is a constant challenge for app developers,...
Unilever’s marketing supremo Keith Weed is never far from the headlines when it comes to the importance of building trust in digital advertising, and quite...
By tapping into avid Sneakerheads’ passion for waiting in-line for the hottest new kicks, digital agency PostVisual, a J. Walter Thompson company, just created the...
Kraft Heinz has announced the launch of a new biscuit brand targeting young Chinese adults. KRAFT JIF JAF, a range of sandwich biscuits, wafers and...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 27/04/2018
Amazon more than doubled its advertising revenue in the first quarter, demonstrating that the e-commerce giant is reaping the benefits of an aggressive shift into...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sean Muller had very little knowledge of television when he launched iSpot.tv six years...
Advertising and marketing companies were leading acquirers in the media and telecom industries this quarter, according to PricewaterhouseCooper’s US Media and Telecommunications Deal Insights study...
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