Attribution in Automotive: Q&A with PureCars
The automotive industry is going through a period of change. Where people used to research and purchase in the dealership, now the research is taking...
The automotive industry is going through a period of change. Where people used to research and purchase in the dealership, now the research is taking...
DC Analytics helps digital brands to track and attribute TV campaigns for free BERLIN: Performance TV pioneer DCMN has released its attribution technology DC Analytics (dcanalytics.com)...
The process of media buying has changed enormously over time, moving from a simple demographic approach to today’s data-rich, AI-infused programmatic buying. As agencies and...
Smaato, a leading global real-time advertising platform for mobile publishers and app developers, announced ahead of the weekend that it has implemented Protected Media’s in-app...
As companies continue to do more marketing on their own, a future role for agencies might be as recruiters. When Redstone Federal Credit Union was...
Major multinationals are using an expanding array of services from independent media advisors to support them with their media management challenges, says a report from...
Cadreon, the advertising technology specialist unit of IPG Mediabrands, has appointed Erica Schmidt as Global Chief Executive Officer. In this role, Ms Schmidt will focus on...
Following the acquisition of data-driven customer experience agency Accordant in May 2017, the agency will be joining the Isobar Group Australia & New Zealand, becoming ‘Accordant,...
WPP AUNZ, has appointed Peter Bosilkovski as Regional CEO, Australia & NZ for Y&R. A highly respected and experienced leader, Mr Bosilkovski was most recently CEO of...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. 4C Insights might be the largest of the small handful of companies certified to buy...
Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT)...
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