Opinion: What’s the deal with Customer Segmentation?
The following is a guest contributed post from Iqbal Kaur, co-founder of Zylotech. In a highly competitive market, it is critical for a marketer to...
The following is a guest contributed post from Iqbal Kaur, co-founder of Zylotech. In a highly competitive market, it is critical for a marketer to...
AdExchanger | Verizon Connect, the telco’s telematics business unit that helps companies keep track of their truck fleets, has been around for almost a decade....
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blurred Lines Do publishers need to have distinct programmatic and non-programmatic ad...
It’s the 88th Geneva Motor Show this week and I have a sneaky press day preview to show you the hot metal at this year’s...
Facebook has expanded its suite of travel ads products with trip consideration. Trip consideration helps travel advertisers reach people who have shown an intent to...
Lee Simpson has returned to the WPP network and been appointed CEO of whiteGREY. Most recently Managing Partner at M&C Saatchi, Mr Simpson has held...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/03/2018
Twitter is attempting to halt alleged cryptocurrency-related scams spreading via its platform, joining fellow social media companies in striving to cut down on harmful content....
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
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