Reliance on Mobile, Adoption of DMPs & First-Party Data Challenges: The LATAM Programmatic Market
The LATAM digital advertising market is booming. Though not yet on the same scale as the likes of Europe and the U.S., it is home...
The LATAM digital advertising market is booming. Though not yet on the same scale as the likes of Europe and the U.S., it is home...
To survive digital transformation, businesses must be versatile, agile, and tech-savvy, says Coralie Petermann (pictured below), director of data science, Sublime Skinz, in this Q&A...
On Thursday, the official word was handed down that mPulse Mobile, a leader in mobile health engagement solutions, and Docent Health, the industry powerhouse in...
This year’s Mobile World Congress puts a big focus on smartphones of various shapes and sizes. Via DNA
The next evolution of Samsung’s Galaxy S9 flagship device is finally here after a brief tease at MWC 2018. Via DNA
AdExchanger | Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday. While LittleThings is the first pub to fall victim...
AdExchanger | “AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Jordan Lieberman, politics and...
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Kane,...
In 2017, WPP, the bellwether of the ad industry, had its worst year for revenue growth since 2009, as the agency network wrestled with issues...
The last two years have seen a rapid evolution in the way viewers around the globe access TV content. These changes in consumer behaviour are...
Sizmek has appointed Nikos Acuña, formerly the Managing Director of Rocket Fuel Institute—the company’s AI Innovation and Media Lab, to the newly created position of Chief...
WPP AUNZ’s Kantar has appointed Jon Foged as Australian CEO. Effective immediately, Mr Foged will take the helm of the Kantar’s Australian businesses (Kantar Millward...
More