AR Will Bring New Growth: Q&A with Stuart Flint, Oath
While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on...
While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on...
AdExchanger | When Kimpton Hotels became part of the Intercontinental Hotel Group (IHG) in 2014, it saw potential synergies around data and technology it could...
Selling goods online is by no means an even playing field. Some companies base their whole business models around it, while some find it a...
AdExchanger | AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network… App advertisers used to have to run six or more campaigns...
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De...
Taptica International Ltd (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, will be attending this year’s Mobile World Congress (“MWC”),...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/02/2018
Continue reading at AdAge.com Via AdAge
This week at MWC 2018, Lenovo reinforced its 2018 vision for technology innovations, moving its core strategy to Augmented Intelligence. With its roots in the...
Top-performing companies globally are more than twice as likely to be using AI for marketing (28 per cent vs. 12 per cent), a report by...
Grey Group AMEA has kicked off 2018 on a high note by winning the major Generali account on a regional scale, following a competitive multi-agency...
Omnicom Media Group (OMG) will promote Mark Halliday to the CEO, Performance role. “Mark Halliday will be taking on a new leadership role that will...
AdColony, the in-app video marketplace, is fully compatible with major viewability measurement partners for both programmatic and managed service campaigns. AdColony has partnered with Integral Ad...
The post Subscribe to Digiday’s new video briefing appeared first on Digiday. Via DigiDay
Most of the talk around Amazon nowadays concerns their new headquarters, the Echo and Alexa, their latest acquisition, or whatever Jeff Bezos has recently done...
McAfee, CSIS study finds ease of cyber-crime growing as actors leverage on black markets, digital currencies. Via DNA
Singapore fintech funding hits a record high of US$229.10 million in 2017. Via DNA
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