2017: The Year The Holding Companies Fell To Earth
AdExchanger | The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little...
AdExchanger | The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little...
AdExchanger | In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work in programmatic. These...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Tom Petty. Gregg Allman. AOL Instant Messenger. These are just a few of the bright lights that went out in 2017. As we head into...
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