Does Japan Really Have an Ad Fraud Problem?
, revealed that the level of ad fraud in Japan was 2.25x higher than the next-highest offending market, Brazil, which saw ad fraud levels at...
, revealed that the level of ad fraud in Japan was 2.25x higher than the next-highest offending market, Brazil, which saw ad fraud levels at...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 20/11/2017
There’s no question that today’s marketers will be left behind if they’re not using data in their digital advertising campaigns. The entire industry relies on...
AdExchanger | For large CPG brands like Conagra that typically generate the most awareness through mass reach, hyperpersonalized video creative hasn’t always been their top...
, talks about the specific data and nuances that advertisers need to focus on, the best medium to reach this demographic, and what the future...
By John Murphy, Head of Marketplace Quality, OpenX Programmatic advertising is a $45 billion industry, and it’s poised to become the primary way in which...
More