Audience Suppression Helps SeatGeek Make More Efficient Snapchat Buys
AdExchanger | There’s no point in targeting people with app-install ads if they’ve already downloaded the app. But that’s exactly what SeatGeek found itself doing....
AdExchanger | There’s no point in targeting people with app-install ads if they’ve already downloaded the app. But that’s exactly what SeatGeek found itself doing....
hich event had more people watching live in the stadium in 2017? The Superbowl? The FA Cup Final? Or the Intel Extreme Masters? Well, you...
series, Richard Johnson, commercial director, Europe, iClick Interactive, explains how Singles’ Day has grown into its current manifestation, and how marketers can make the […] The...
The following is a guest contributed post from Alexander Boykov, CEO and Cofounder of Buzzweb. More than five years ago, marketers widely believed that influencer...
The age-old debate of nature vs nurture has resurfaced following the publication of research that claims you are not born with an entrepreneurial gene –...
Alibaba Group Holding Limited generated USD 25.3 billion (RMB168.2 billion) of gross merchandise volume (GMV) through Alipay on global sales on Singles Day on November 11,...
Following a competitive pitch, J Walter Thompson Melbourne has added John West to its roster of Simplot brands. JWT Melbourne is now agency of choice...
Qualtrics has appointed veteran financial leader David Faugno as Chief Financial Officer. Mr Faugno served as CFO for over 10 years at Barracuda Networks, a provider...
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