Snapchat Finally Lets Advertisers Use Pixels to Track Ad Results and Eventually Retarget
Snapchat ads are about to get more targeted, as the app is embracing a marketing technology that until recently its CEO had considered creepy. Snapchat...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 01/11/2017
Snapchat ads are about to get more targeted, as the app is embracing a marketing technology that until recently its CEO had considered creepy. Snapchat...
AdExchanger | Safari may represent a relatively low share of browser traffic, but the Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect...
AdExchanger | Device manufacturer Lenovo wants its advertising to start contextually relevant conversations with its consumers, rather than blast them with one-way messages about its...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Video is everywhere and is continuing to gain popularity over text as the preferred way that people consume media. Facebook recently announced a push into...
Hong Kong’s digital advertising expenditure is set to grow by 14 per cent this year and expected to reach USD 639 million, according to eMarketer’s...
In Singapore, 88 per cent of consumers used a store locator on Google to find a business, and look to the Internet to find a...
Chinese digital consumers are the most avid online shoppers, with 83 per cent reporting purchasing a product online in the past month, according to GlobalWebIndex’s...
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