After Avoiding It For Years, BuzzFeed Finally Plots A Programmatic Road Map
AdExchanger | The publication that shunned banner ads reversed course last week when BuzzFeed added programmatic ads. The decision came down to two factors: increased...
AdExchanger | The publication that shunned banner ads reversed course last week when BuzzFeed added programmatic ads. The decision came down to two factors: increased...
In the aftermath of Harvey and in anticipation of Irma, there are many ways technology and mobile solutions across the digital health landscape can lend...
AdExchanger | Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a minute at a...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Rocket Fuel belongs to Sizmek; Quantcast provides...
is launched, aiming to help improve cookie synchronisation across the digital advertising ecosystem. Cookies are the default means of identifying users online. Identifying users via a cookie...
Video ad serving platform SpotX has announced a new header bidding suite built specifically for video, featuring a server-side wrapper and an advancement of the...
Gamma has announced a strategic partnership with Viber that will provide high quality, optimised and interactive ads to brands, agencies and media buyers in Asia....
McCann Worldgroup Greater China has announced the promotion of two executives to the position of joint CEOs, uniting the creative, strategy and digital leadership expertise...
Dentsu has launched MamaLab, Asia-Pacific’s first specialist marketing solutions network that focuses solely on mothers. Conceived first in Tokyo as a strategic support unit in...
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