Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy
AdExchanger | The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you...
AdExchanger | The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you...
Bot detector provides full visibility into which webpage impressions are invalid, low quality, or non-human – all for free Greenwood Village, Colorado – zvelo, the...
In 2016, the average consumer was bombarded with brand messages on a level never seen before. With an ever growing number of different communications channels...
At a time when the bad news seems to keep piling on Apple, there’s some positive news to report for iOS. The latest smartphone OS...
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil...
MGM has brought J. Walter Thompson Hong Kong on board ahead of the launch of the company’s new USD 3.1 billion integrated resort in Macau...
PHD Thailand has been appointed to handle Scotch Industrial (Thailand) Co. Ltd.’s portfolio of health products, following a five-way pitch involving Dentsu, GroupM, Starcom and...
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