Instagram Brings Ads – And Measurement – To Stories
AdExchanger | Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with...
AdExchanger | Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with...
AdExchanger | Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while...
On Tuesday, GK Software announced the U.S. launch of its Mobile Customer Engagement platform. With over 10,000 stores and 5 million consumers already connected to...
Cadreon, the programmatic adtech unit of IPG Mediabrands, has appointed Kenneth Wong as General Manager, Cadreon Malaysia. Based in KL Malaysia, Mr Wong will be responsible...
Maxus Asia-Pacific, has appointed Anita Munro as Maxus Asia Pacific Head of Trading. Munro replaces Nathan Cook, the former Maxus APAC Head of Trading moves...
Emotional and purpose-driven messages help ads break through the holiday clutter LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 11/01/2017
In an ironic twist, a leading software provider released a report showing how criminals are weeding out bots so only real users see their ads....
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