See Brands Live-Tweet the New Year
Here’s how marketers are trying to use New Year’s to their advantage. Continue reading at AdAge.com Via AdAge
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/12/2016
Here’s how marketers are trying to use New Year’s to their advantage. Continue reading at AdAge.com Via AdAge
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/12/2016
Here’s how marketers are trying to use New Year’s to their advantage. Continue reading at AdAge.com Via AdAge
AdExchanger | Ad tech mergers and acquisitions (M&A) has been a roller coaster in recent years, and 2016 certainly didn’t let up. In 2015, public...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
In May, we launched Glossy to chronicle the modernization of the fashion and luxury industries as the result of technology. With so much change happening, it...
AdExchanger | For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital....
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 29/12/2016
The brother of JonBent Ramsey is suing CBS and a slew of others for at least $750 million, claiming he was defamed after the network...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte,...
For the marketing and advertising industry, mobile, data and digital transformation were the most important topics this year. With digital media poised to outgrow TV spends...
IPG Mediabrands has rebranded its social media agency Rally Worldwide, to Society, in Malaysia. With digital content consumption at a 20 per cent growth year-on-year in...
Mobiquity, a digital engagement provider for Fortune 500 companies, and Insert, the automated in-app marketing platform, just announced a partnership to deliver real-time, in-app personalization...
The last LATAM RoundUp of the year brings the following news: LATAM ad market is expected to reach £34.24bn in 2016, according to eMarketer; Brazil...
AdExchanger | 2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave of publisher...
An increasing shift to see-now-buy-now, more brands departing the traditional fashion calendar and shows, finding ways to market to consumers in an increasingly crowded online environment...
2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul...
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