Gordon Borrell On Why Facebook Is Killing It In Local Advertising
AdExchanger | Local advertising is undergoing dramatic change. Because this presidential election has relied on earned media instead of TV, revenue for local broadcasters who...
AdExchanger | Local advertising is undergoing dramatic change. Because this presidential election has relied on earned media instead of TV, revenue for local broadcasters who...
Data enrichment can provide substantial value to marketers. But why and how? Writing exclusively for ExchangeWire, Peter Silverwood (pictured below), chief scientific officer, iotec explains that data...
The following is a guest contributed post from Amit Avner, Founder and CEO of Taykey. This past Tuesday marked the first and last Vice Presidential...
Snapchat said to be eyeing $25-billion IPO in early 2017 buff.ly/2dHK82N
AdExchanger | Cross-device identity match rates have shot up in recent years, but brands and agencies remain skeptical of the results. “We were consistently disappointed...
This week in the LATAM Roundup: Predicta acquires Melt DSP in Brazil. Now renamed Predicta Melt, the company will offer programmatic solutions both for sell side...
Lenovo won’t make Windows 10 phones due to Microsoft’s commitment issues buff.ly/2dERCDl
AdExchanger | The ANA’s recent media transparency probe alleged certain opaque practices and pricing models among holding company trading desks that didn’t always align with the best...
Facebook apologizes for drugs, guns, and animals that appeared in Marketplace buff.ly/2dMExYr
Apple quietly discontinues the $69 third-gen Apple TV buff.ly/2e694DE
Amazon’s Kindle Unlimited Is a Victim of Its Success in Japan buff.ly/2dYfNec
To Ride-Hailing App in Every Country buff.ly/2e64eX1
PewDiePie’s New Game Is Proof We’re All Doomed 🙂 buff.ly/2dHG4j9
MadeByGoogle store to open in Lower Manhattan buff.ly/2ddyZae
Google now lets you convert between RGB and Hex values buff.ly/2dY1l5H
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study...
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